Tilda vs WordPress: Which One To Choose
Tilda and WordPress are two leading platforms for building websites—but they take very different approaches. This guide compares a no-code website builder with a CMS to help you choose based on your goals and experience.
Tilda is an all-in-one website builder with everything built in: Adaptive blocks, an intuitive visual editor, hosting, pre-designed templates, forms, analytics, eCommerce, and a free AI Assistant. You don't need to install software, manage hosting, or connect third-party modules—everything works in the browser, without coding or complex setup.
WordPress is an open-source content management system (CMS). It's highly flexible, offering advanced control and endless customization. However, compared to Tilda, it requires more time to set up: Choosing and configuring hosting, installing the CMS, activating a theme, and connecting plugins.
In this comparison, we'll break down the key features and differences between WordPress vs Tilda so you can decide which platform suits your goals and experience.
WordPress is an open-source content management system (CMS). It's highly flexible, offering advanced control and endless customization. However, compared to Tilda, it requires more time to set up: Choosing and configuring hosting, installing the CMS, activating a theme, and connecting plugins.
In this comparison, we'll break down the key features and differences between WordPress vs Tilda so you can decide which platform suits your goals and experience.
Contents
Page Creation
Tilda
Pages are built with ready-made blocks—covers, forms, galleries, footers, and more. All blocks are responsive by default and easy to edit, meaning you don't have to worry about layout or coding. You can use Tilda's built-in fonts, upload custom files, or connect Google Fonts and Adobe Fonts.
WordPress
Pages are structured around the theme you choose, which defines the layout, style, and typography. WordPress includes the Gutenberg block editor, but combining blocks can be challenging if you don't have design experience. Custom fonts and advanced typography usually require plugins like Elementor or Bricks.
Templates
Tilda
Hundreds of free templates designed for landing pages, business websites, online stores, and portfolios. All templates are created by professional designers and built from blocks, making them easy to customize.
WordPress
Instead of templates, WordPress uses themes. They come in free and premium versions, each with its own styles, headers, and footers. Deep customization may require child themes or custom code.
Designing From Scratch
Tilda
Zero Block is Tilda's built-in web design editor. Similar to Figma, it lets you place text, images, and buttons anywhere on the canvas, set animations, and adjust layouts for different devices. Once published, your design is live immediately. Zero Block is a powerful tool for designers who want full creative freedom—without code.
WordPress
Comparable freedom is possible with advanced page builders like Elementor Pro or Bricks, or through custom theme development. These often require technical knowledge and paid solutions.
Responsive Design
Tilda
All pre-designed blocks on Tilda are adaptive and adjust automatically to any device. Zero Block allows for a custom responsive design: You can reposition and scale elements separately for desktop, tablet, and mobile.
WordPress
In WordPress, responsive design depends on the theme you choose. Many modern themes are mobile-friendly by default, but you don't always have full control over how individual blocks appear on different screen sizes. For more precise responsiveness, you often need to edit CSS manually or use a page builder plugin (such as Elementor or Bricks), which allows you to configure how elements are displayed separately on desktop, tablet, and mobile devices.
AI Website Builder
Tilda
Tilda comes with a free AI Website Builder that generates websites from scratch. Based on your project description, the AI generates a page structure, selects suitable blocks, colors, and images, and writes copy and calls to action for buttons. You can also use AI locally within any block to generate new text or edit existing content on the page.
WordPress
In WordPress, AI-powered website creation is available through third-party AI plugins, most of which are paid (though some free solutions exist). Beyond page generation, WordPress also supports a wide range of AI tools for automation — such as chatbots, customer interaction (CRM) integrations, SEO plugins, AI image generation, performance optimization, and more.
Tilda AI Website Builder
Technical Setup
Tilda
Tilda requires no installation — you build your website directly in the browser. Hosting, SSL, DDoS protection, and updates are included in the platform, which makes it possible to launch a project within hours instead of days. You can connect your own domain when using one of the paid plans or use a free subdomain with a free plan.
When choosing a website building platform, page load speed is an important factor because it affects both user experience and search rankings. Tilda websites load quickly by default thanks to clean, structured code. The platform also optimizes images automatically without quality loss and uses a built-in CDN and Lazy Load, which further improves page speed performance.
When choosing a website building platform, page load speed is an important factor because it affects both user experience and search rankings. Tilda websites load quickly by default thanks to clean, structured code. The platform also optimizes images automatically without quality loss and uses a built-in CDN and Lazy Load, which further improves page speed performance.
WordPress
With WordPress, before you can start building the website itself, you first need to:
Improving page speed and optimizing images also requires additional plugins or manual setup. Performance depends heavily on the hosting provider and how well the site is optimized. Lazy Load is enabled by default starting from WordPress 5.5, but further tuning is usually needed for best results.
- choose and pay for web hosting
- manually install the CMS
- configure the domain and SSL certificate
- monitor and update themes and plugins.
Improving page speed and optimizing images also requires additional plugins or manual setup. Performance depends heavily on the hosting provider and how well the site is optimized. Lazy Load is enabled by default starting from WordPress 5.5, but further tuning is usually needed for best results.
eCommerce
Tilda
Tilda provides a built-in Product Catalog for online stores that can handle thousands of products. Payment systems (such as Stripe, Paypal, Verifone), delivery options, and order management are all available directly in the interface. You can also enable the Online Store Customer Account, which allows customers to create a personal profile where they can view their purchase history and track order statuses.
WordPress
In WordPress, creating an online store requires installing WooCommerce — a plugin with extensive features and customization options. WooCommerce can support projects of any scale. There is a setup wizard for a quick start, but enabling more advanced functionality usually takes additional time and configuration.
SEO Tools
Tilda
SEO settings are built into Tilda and available in every project: You can set meta tags, titles, snippets, URLs, and more. The built-in SEO Assistant scans your website for issues that affect indexing and provides page-specific recommendations. If you're missing an H1 tag or meta description, you'll see it immediately and can fix it in a couple of clicks.
WordPress
In WordPress, SEO functionality is added through plugins like Yoast or Rank Math, which offer a wide range of tools. This gives users flexibility, but choosing the right plugin is easier once you already understand which SEO features you need.
Data Collection Forms
Tilda
On Tilda, forms are built into the platform as ready-made blocks. You can add custom fields, change the design, create quiz forms with personalized questions and results, and send leads directly to databases. All submissions are stored in the built-in Tilda CRM or can be forwarded to one of the integrated services.
WordPress
In WordPress, forms are added through plugins. The most common option is Contact Form 7, along with alternatives like Gravity Forms and Ninja Forms. Some plugins require manual setup, while others include pre-made templates. To connect a CRM or store submissions, additional modules or integrations are usually required.
Integrations & Payments
Tilda
Over 20 built-in integrations with CRM, email, and messengers (Slack, Monday.com, Salesforce). Payment gateways like Stripe, PayPal, and Verifone connect directly.
WordPress
In WordPress, integrations are handled through plugins — both free and paid. For example, to connect a CRM, you need to choose the right plugin, configure the API, and ensure compatibility with your theme. Payment system integrations also require configuration. More complex integrations may need technical setup, although many popular services can be connected through ready-made plugins.
Online Courses
Tilda
Tilda includes a built-in Course Builder that allows you to launch full online learning programs without relying on third-party services. You can create lessons with video, quizzes, homework assignments, and student progress tracking. Everything is handled right inside the platform — design, course structure, payment forms, email delivery, and access control — all without coding or integrations.
WordPress
In WordPress, online courses are created through plugins such as LearnDash, LifterLMS, Tutor LMS, and others. These solutions can offer more advanced configuration options than Tilda's Course Builder, but they require more time to set up, including payment connections, design adaptation to the chosen theme, and learning how the plugin system works.
Using Custom Code
Tilda
Tilda allows you to insert custom code through dedicated HTML blocks, so you can embed third-party scripts, custom styles, animations, or widgets. You also have access to the <head> settings of the project or individual pages. If needed, you can apply custom CSS and JS to modify specific blocks. However, system files and the internal engine of the platform are closed — Tilda remains a visual website builder with selective options for working with code.
WordPress
In WordPress, working with code is a core part of the platform. Users can edit theme PHP files, customize styles, create child themes, connect custom templates, and use hooks. This provides full control over functionality and structure, but requires understanding of the CMS architecture and web development skills.
Pricing & Support
Tilda
In Tilda, pricing works on a subscription model — everything is included: the editor, hosting, SSL, forms, the online store, SEO tools, and technical support. There is also a Free Plan with limited features that still allows you to publish up to 50 pages on a Tilda subdomain, as well as advanced plans for businesses.
WordPress
WordPress itself is free as a CMS, but additional costs apply, including:
- web hosting
- premium themes and paid plugins (if you need extended functionality)
- ongoing maintenance
Conclusion
When choosing between Tilda and WordPress, it's important to consider your goals, level of experience, and how much time you're willing to invest into building and maintaining your website.
Tilda is the better choice for small business owners, designers, marketers, and anyone without development experience who wants to launch a modern website quickly. The platform provides everything out of the box and allows you to create and publish a fully functional project within hours — without coding or technical setup.
WordPress, on the other hand, is ideal for advanced users who want full control over every aspect of their website and are ready to work with code, themes, and plugins. It offers unlimited flexibility and scalability, but requires more time to learn, configure, and maintain.
Tilda is the better choice for small business owners, designers, marketers, and anyone without development experience who wants to launch a modern website quickly. The platform provides everything out of the box and allows you to create and publish a fully functional project within hours — without coding or technical setup.
WordPress, on the other hand, is ideal for advanced users who want full control over every aspect of their website and are ready to work with code, themes, and plugins. It offers unlimited flexibility and scalability, but requires more time to learn, configure, and maintain.
