How to view site statistics

Key performance indicators such as pageviews, number of sessions, unique visitors, subscribers, events as well as UTM parameters can be viewed in Site Settings → Analytics and SEO → Site Statistics.
For a more comprehensive website analysis, turn on Google Analytics or Google Tag Manager tracking for your site.
Where to see site statistics
Go to Site Settings → Analytics and SEO →Site Statistics.
For your stats to show, publish all pages.
View daily, monthly data

By default, your data is displayed for the last month and is broken down by days.

If you switch to a monthly reporting mode, data will be displayed for the past year, broken down by months.

Data is available from September 2017 or from the moment all pages of the website have been published.
Session duration

A session is a group of user interactions with your website that take place within a given time frame. If a user visited your website, left and came back more than 30 minutes later, this is counted as a new session.

The first screen shows a graph tracking the changing number of people visiting your website.
Number of form submits

Data on the number of form submits is sent to analytics automatically. The graph below shows the general dynamics of leads generation.

See the Events table for the statistics for a particular variable.
Detailed site statistics by day

You can see the number of page views, users, sessions, leads as well as conversion rates in the table that follows the Leads graph.
A conversion is when a visitor to your site performs an action set as a goal, such as submitting a form, for example.
Defining your most popular pages

You can see your most visited pages in the Popular pages table. The data is ordered according to pageviews.
How to see detailed data by page

Click the address of the page in Popular pages to view the number of sessions, pageviews and daily stats for this page.
How to track UTM parameters

View the source, medium and campaign tags in the UTM table. Simply click the plus sign to view.

If you click the tag itself, you will be taken to a page where you can see the stats linked to this parameter such as visitors, sessions, leads and a detailed view by day.
How to find out how many people clicked on a button, opened a pop-up or filled out a form

Use the Events table to track your stats on pop-ups, form submissions and button clicks.

Form submission data is displayed automatically. To see the number of button clicks or pop-up impressions, tick the box "Send data to analytics". Read more on this topic here:
Click the name of the event to view detailed stats on a specific button, form or pop-up.
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