How To Track Website Statistics

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You can view the key performance indicators such as page views, number of sessions, unique visitors, subscribers, events, and UTM parameters in the Site Settings → Analytics → Website statistics.
For more comprehensive website analysis, connect Google Analytics or Google Tag Manager to your website.
How to view the website statistics
Go to the Site Settings → Analytics → Website statistics.
Site Settings: the "Analytics" tab on the left menu and the "View statistics" button in the Analytics block.
The "Website Statistics" tab displaying metrics for sessions, device type, leads, conversion, and a traffic chart.
For statistics to be displayed, publish all pages.
You can switch between daily and monthly data

By default, the data is displayed for the last month and broken down by days.

If you switch to the monthly reporting mode, stats will be displayed for the past year, broken down by months.

Here, you can view data gathered in the past 12 months.
Website Statistics page: the "Monthly" view button above the metrics cards.
Session duration

A session is a set of user interactions with your website that occur over a period of time. If a user visits your website, leaves, and returns more than 30 minutes later, it is considered a new session.

The first screen shows a graph tracking the change in the number of people visiting your website.
Website statistics page displaying metric cards for sessions, device types, leads, and conversion rate, followed by a session graph over time.
Number of form submissions

Data on the number of form submissions are sent to the analytics panel automatically. The graph below shows the general dynamics of lead generation.

Refer to the "Events" table for the statistics related to a particular variable.
Website Statistics: "Leads" bar chart and the "Activity and conversion" table showing traffic and conversion data.
Detailed website stats by day

You can see the number of page views, users, sessions, leads, and conversion rates in the table that follows the "Leads" graph.
"Activity and conversion" section in website statistics: a table with metrics for hits, sessions, visitors, devices, leads, and conversion by date.
Conversion is a website visitor performing an action specified as a goal, such as completing a form.
Defining your most popular pages

You can see the most visited pages in the "Popular pages" table. The data are displayed in the order determined by the number of views.
In the "Popular pages" section of website statistics, the "Common statistics" tab above the table with pages data.
How to access detailed data by page

Click the URL address of the page in the "Popular pages" table to view the number of sessions, page views, and daily stats related to the page.
Website statistics: "Common statistics" tab and the list of pages in the "Popular pages" section.
Page statistics section: "Sessions" and "Hits" graphs with the "Monthly" view selected.
How to track UTM parameters

You can view the source, medium, and campaign tags in the UTM table. Simply click the plus icon to see the data.

If you click the tag itself, you will be taken to the page where you can see the stats related to this parameter, such as sessions, leads, and a detailed day-by-day overview.
Website statistics page: the collapse icon next to a source entry in the "UTM parameters" table.
How to find out how many people clicked on a button, opened a pop-up, or filled out a form

You can view stats on pop-ups, form submissions, and button clicks in the "Events" table in the "Activity and conversion" section.

The form submission data is tracked automatically. To see the number of button clicks or pop-up impressions, check the "Send data to analytics" box. You can learn more on this topic here:
Click the name of the event to view detailed stats on a specific button, form, or pop-up.
Website statistics page: the "Events" tab under the "Activity and conversion" section.
Read more
How to connect the analytics services
To track more sophisticated metrics
Web analytics tool from Google
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Tag management from Google
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