Example: You've set up a form that sends data to Telegram and Google Sheets. You know how many requests you have received, so you do not need to look up this information in Google Analytics. A month ago, you launched an advertising campaign on Facebook and, say, VKontakte (a Russian social network similar to Facebook). The number of orders has doubled. You'd like to find out which network has allowed for a more effective campaign. If you have not set up goals in Google Analytics beforehand, you'll never know which campaign was more effective. However, Tilda allows you to create a goal anytime and find out how many people out of those who came to your page via the ad campaign last month completed a form and how different conversion rates are on Facebook and VKontakte.