Google Tag Manager

Guide to creating a tag and following Tilda updates using Google Tag Manager

Google Tag Manager (GTM) is a service from Google that allows you to add a GTM code snippet on your website and update the contents from the Tag Manager user interface. It means that you do not need to update code snippets manually for each page. You can add a custom code or the codes of web analytics services such as Google Analytics.

Important: If you have activated Google Tag Manager and Google Analytics, do not activate the counter in the Site Settings. Otherwise, the data will be collected twice.

Step-by-step guide to creating and adding
a container to a Tilda project

Google Tag Manager homepage: "Start for free" button in the upper right corner and on the main banner.

The home page of Google Tag Manager. To get started, click on START FOR FREE.

In Google Tag Manager: the "Create Account" button in the upper-right corner of the "Accounts" section.

Once you have signed in, create a new container. Add an account that will store to store the containers and click on Continue.

In Google Tag Manager: the "Add a New Account" page with filled-in "Account Setup" and "Container Setup" sections, selecting "Web" as the target platform.

Specify the container name—the address of the website you want to track with Google Tag Manager. Then select "Web."

In Google Tag Manager: the "Google Tag Manager Terms of Service Agreement" pop-up with the GDPR consent checkbox selected and the "Yes" button in the top right.

Familiarize yourself with the Terms of Service. Click "Yes."

In Google Tag Manager: the container ID link in the top bar of the "Workspace" tab, next to "Workspace Changes".

In the top right corner of the screen, you will see the container ID, formatted as "GMT-XYYYXX". Copy it to the Site Settings → Analytics → Google Tag Manager ID.

Site Settings: the "Analytics" tab in the left menu and the "GOOGLE TAG MANAGER ID" field on the page.

After you have entered the Google Tag Manager ID in the required field, click on Save changes and publish the whole project—this way, Tilda will be able to add the Google Tag Manager code to every page of your website. After you have published all the pages, go back to Google Tag Manager and activate Google Analytics.

How to create tags in Google Tag Manager

In Google Tag Manager: the "New Tag" block with the "Add a new tag" button on the workspace Overview page.

You can add the other services or counters by clicking "Add a new tag" in the "New Tag" box.

In Google Tag Manager: the "Tag Configuration" card when creating a new tag.

Once the tag has been created, click on Tag Configuration.

In Google Tag Manager, the "Google Analytics: Universal Analytics" option in the "Choose tag type" panel.

Let's add the Google Analytics tag as an example.

In Google Tag Manager: the "Select Settings Variable..." drop-down list under "Google Analytics Settings" in the "Tag Configuration" section.

Leave the Page View type of tracking. Select a settings variable in the "Google Analytics Settings" field.

In Google Tag Manager: the "Tracking ID" and "Cookie Domain" fields in the "Variable Configuration" panel.

Insert your Google Analytics ID (you can read more about it in Tilda Help Center or Google Help Center).

In Google Tag Manager: the "Triggering" block at the bottom of the tag configuration screen.

Save changes, then go to the Triggers settings and select "All Pages." Click on Create Tag.

In Google Tag Manager: the "Rename Tag" pop-up window with the "Tag Name" field and the "Save" button.

You can either rename the tag or leave the name as it is.

In Google Tag Manager: the "Submit" button in the upper-right corner of the workspace.

Click on Publish in the top right corner of the screen to publish the changes.

In Google Tag Manager: the "Publish" button in the top-right corner of the "Submit Changes" window.

A window will appear, where you can create a new version of the tag and publish the changes. After publication, Google Analytics will start tracking your website's visits. You can modify current tags or add new ones, for example, to track form submissions or clicks on external links.

Important: Unfortunately, Tilda Customer Support cannot help you with setting up Google Tag Manager. The good news is that you can get some helpful information on using Google Tag Manager to track Google Analytics data if you click the link below.

How to set up Google Analytics:

Google Analytics

Web analytics tool from Google