Guide to SEO: How to Promote Your Website Online

How to improve your website's rankings in search results
Websites made on Tilda are automatically indexed by search engines thanks to the platform's build: content blocks follow each other on a single, long-scroll page. You can also improve your search results using special settings for your website.
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SEO checklist
All websites made on Tilda are automatically indexed by search engines. Follow the 10 steps below to improve your website's rankings.
✓ Create meta titles and descriptions for your website's pages
How to do it →
✓ Upload social media icons
How to do this →
✓ Assign reader-friendly URLs
How to do it →
✓ Add the H1, H2, and H3 tags
How to do it →
✓ Add the alt tags to images
How to do it →
✓ Upload a favicon
How to do it →
✓ Create a 404 error page
How to do it →
✓ Check the HTTPS/HTTP and WWW/non-WWW redirects
How to do it →
✓ Check if any pages are prevented from being indexed
How to do it →
✓ Publish all pages and check them for errors in the Tilda Webmaster panel
How to do it →
✓ Add your website to Google Search Console
How to do it →
These steps are sufficient for Google to find out about your website and start showing it in its search results. Your website's place in the rankings depends on the quality of its content, visitor behavior (how long the visitors of your website remain on the page and whether they perform any actions), visitor traffic, backlinks to your website, and search engine algorithms.
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How to get your website on Google
As soon as you publish the page, search engines' web crawlers will automatically add it to their index. If you want these crawlers to "find" your website quicker and start showing it in web search results, add your website to Google manually.
To submit your website to search engines, you must assign and publish your website's home page. How to assign a home page.
Go to the Site Settings → SEO → Google Search Console → Manage.
Click on Connect. Your website is now registered with search engines.
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SEO Assistant
Use SEO Assistant to see what errors are affecting the indexing of your website; test the website for compliance with the search engines' main recommendations; set up page redirects; download favicons, and configure the HTTPS settings.

Go to the Site Settings → SEO → SEO Assistant → View.
Click on Check pages again to see which pages require your attention.

Click on any page's title to open the editor where you can fix the errors.
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How to add meta tags
By default, search engine results show the information that you specified in the General tag of the Page Settings.
If you want information for search engines and social networks to differ from that in the Page Settings, go to the Page Settings, open the "Facebook and SEO" tab, click on Customize social media preview, and fill in the "Title" and "Description" fields. The title and description will then appear in the search results and on social networks.
Each page's title should be absolutely unique.
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How to add the H1, H2, H3 tags
Write a header tag (H1) for the most important header.

The H1 header carries the most weight in determining your website's rankings in the search results. Add it to the top of the page. Add the tag in the settings of any block that has a title tag.
Use only one H1 tag per page.
If your website's content has a clear structure, you may tag the subsequent headers as H2 and H3. Unlike the H1 tag, there may be several of them on a single page, but they do not affect the search results as much.
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How to register an alt tag for images
To register an alternative tag for an image, open the Content panel of the block and click the ellipsis next to the uploaded image.
An alternative tag (alt tag) is displayed in place of an image if the image cannot be displayed (when the internet connection is slow, for example).

What's more, search engines view an alt tag as keywords and take them into account when indexing a website. Write the alt tag in a way that is relevant to your website's content in general and describes the image.
There is no need to add alt tags to background images.
To add alt tags for images in the "Gallery" category's blocks, open the Content panel of the block, click on Text next to the uploaded image, and add a description in the "Image alt for SEO."
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How to assign user-friendly URLs
If you want to set a reader-friendly URL, enter one in the Page Settings.

A user-friendly URL consists of words that are easy to read, not just a system address. For example, replace "/page4652188.html" with "/about." Such URLs are user-friendly as they let website visitors guess the contents of a page.

Here's what a user-friendly URL may look like: http://mysite.com/about.
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How to change a website's favicon in the browser tab
A favicon is a small image that represents your website or one of its pages. Favicons are displayed before the title of the page in the browser's address bar; they can also appear as an image next to a bookmark, in tabs, and other interface elements.

To change the icon that appears in the browser tab, go to the Site Settings → SEO → Favicons → Manage.

You may upload a favicon only in the .ico format.
Here you can upload an icon that will be displayed on Safari tabs, like an icon on your mobile phone or an icon on the desktop (apple-touch-icon); like an icon and background for tiles on Windows 10.
To make a favicon appear after republishing the website, you may need to clear and restart the browser cache as some browsers, including Chrome, store data about previous favicons in the cache.
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How to change a website's title in the browser tab
Browser tab's title is derived from the title of your webpage. To change the browser tab's title, specify the page's title manually in the Page Settings.
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How to add keywords
To add keywords, go to the Page Settings → Facebook and SEO → Customize search results preview. Specify the keywords in the "Keywords" field, separating them with commas.
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What is a canonical (main) URL
If you have the same content on several pages with different URLs, one of these pages should be designated as "canonical," meaning it should contain the tag rеl="canonical." Search engines will take it as a signal to treat this page as authoritative and disregard the duplicate pages.

Any website made on Tilda has a service address that looks like this: http://project12345255.tilda.ws. When you connect your own domain (http://mysite.com) and publish all pages, your domain will automatically become the main URL (it acquires the rеl="canonical" link). A service address can still be displayed in your browser but search engines will ignore it—unlike the canonical page with a custom domain.

You don't need to do anything else.

SEO specialists, this is for you: to edit the canonical URL, go to the Page Settings → Facebook and SEO → Customize search resutls preview. There you may add a canonical URL to the page.
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Why you need to redirect website visitors from HTTP to HTTPS
If your page opens at "https://mysite.com" and "http://mysite.com," the search engines recognise them as two different pages with duplicate content. This may lower the page's ranking in search results.

If you're using HTTPS, redirect your readers from HTTP to HTTPS. Go to the Site Settings → SEO → WWW, HTTPS Redirects.
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How to redirect website visitors from non-WWW to WWW URLs
If you are using both "http://mysite.com" and "http://www.mysite.com," the search engines treat these as two different pages with duplicate content. This may lower the page's ranking in search results.

If you have added a WWW subdomain, redirect all requests from "mysite.com" to "www.mysite.com." Go to the Site Settings → SEO → WWW, HTTPS Redirects.
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How to create a custom 404 error page
A 404 error page is displayed automatically when a visitor attempts to access a page that does not exist. Typically, this happens when a website visitor enters an incorrect URL or follows an non-existent link (for example, you deleted an old link but it'd been stored in the search index).

To create a 404 error page, add a new page to your website, add some content, then publish it. Go to the Site Settings → More → 404 Error Page. Select the page from the list, save it, and publish all pages.
Do not set the web address following a "http://mysite.com/404" pattern because the visitors of your website will see a standard error message from Tilda, and not a custom message from you.
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What the "robots.txt" and "sitemap.xml" files are for
robots.txt is a file for search engines' web crawlers which indicates to them which pages they should or should not index.

sitemap.xml is a file for search engines' web crawlers that describes how content is organized on your website. It helps them index your pages more accurately.

Both files are generated automatically by Tilda; there is no need to do anything else.

To see the files, add "/robots.txt" or "/sitemap.xml" to the URL of your website as follows:
http://mysite.com/robots.txt
http://mysite.com/sitemap.xml
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The impact of social networks on SEO
If social media users publish a link to your website, this action has an indirect positive impact on SEO. In addition, activity in social networks brings visitors to your website, which also affects SEO.

The settings on Tilda help your page look good when you share it across your social networks.

For Facebook, in the Page Settings, upload a separate sharing badge (a page preview), add a title, description, and a correct link.
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How to improve your website's content for search engines
In the past, websites got promoted to top rankings on Google if they contained loads of links. Today, Google prefers websites with helpful content for their users—it draws them in, they spend a lot of time on the website, and do things like scrolling pages, following links, or signing up for newsletters.

So if you'd like to promote your website online, make sure it's people-oriented with unique content that your readers will find useful.

Search engines should know that your website has useful content, so make sure your copy contains keywords—the words people use when searching for information online.

As a rule, search engine optimization for a website works like this: you create useful content for your website → make a list of keywords → integrate them into your article in a way that doesn't alter or overload the content.
If your copy contains too many keywords, the search engines will count it as spam and downgrade your website's rankings.
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Blocking content of a single page or a whole website
If necessary, you may prevent search engines from indexing a page or a website.

Go to the Page Settings → Facebook and SEO → Customize search results preview. Select the "Prevent search engines from indexing this page" checkbox.
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