Website Leads
A section for viewing and managing leads
Watch the video tutorial on how to work with the Leads section or read the detailed instructions below.
Website Leads are a section in the project settings where all leads submitted from the website are displayed. Read this article to learn how this feature works.
Basics of the project leads interface
Read more
Where to look for information if something is wrong
Read more
What actions are available and where to find them
Read more
How to swap fields in the list and display additional ones
Read more
How to add colored labels for convenience
Read more
How to highlight a lead with color and feature it in the list
Read more
How to quickly find the necessary lead
Read more
How to export leads to save them in a file
Read more
To go to website leads, click on the "Leads" tab in the menu at the top of the website control panel.
Project dashboard: the "LEADS" tab in the top menu bar.
By default, leads are stored for one month, but in the Site Settings → Forms → General form settings, you can change the storage period to 1 day, 7 days, 60 days, 90 days, or select not to save leads at all.

To keep leads longer and be able to edit them, connect one or more form data collection services.
Beside the "Leads" tab, the number of unread leads is displayed. If a new lead comes to the website, the counter will show a different number. If you view all leads or mark them as read, the counter will not be displayed.
Site dashboard: "LEADS" in the top action bar.
List and detailed view of a lead
In the Leads, a list will open with the main data about orders and leads — contacts, order details, if available, as well as other fields that the visitor submitted.
Leads section: table of leads with date, name, form name, and the "Label" column showing color-coded dropdown tags.
Right-clicking will open a context menu with lead actions.
Leads from forms: context menu for a lead with options to highlight, "Mark as unread," "Print," "Mark as spam," and "Delete."
You can configure the list by changing the column widths in the list header, as well as by using a separate "Fields" panel that is described below.
In the "Leads from forms" section, the "Label" column on the right with color-coded tags for each lead.
If you click on any row in the list, detailed information about the lead will open. All the information is arranged in different content blocks.
Lead card pop-up window showing order summary, "CONTACTS", "PAYMENT", and "SYSTEM DETAILS".
If the lead contains an order, it has all the information about the order, buyer’s contacts, delivery, and payment.

In the card with order information, the "Cancel order" button is available — clicking on it will cancel the order and unbook the products in the catalog.
Lead details window: 1 — the "Cancel order" button in the "ORDER" section.
The button will be displayed if in the settings of your payment system, in the "Booking mode" option, the "Book goods before payment" value is selected.
Payment system settings: The "BOOKING MODE" drop-down menu with the selected option "Book goods after payment".
If the project has the "Cash on delivery" or "Bank transfer" payment system connected, you can change the order status in the lead card in the "Status" field: paid and unpaid. By default, the order status will be displayed as Awaiting payment.
The orders' payment status when paying by "Cash on delivery" or "Bank transfer" is displayed only within the detailed view of leads and does not affect data submission in data collection services or product booking.
Lead details window: the "Status:" drop-down menu under "PAYMENT" showing the "Payed" and "Not payed" options.
The status of orders paid through any connected payment system changes automatically if the payment was completed successfully.
Lead details pop-up window: the "Status:" line in the "PAYMENT" section.
In the lead, you can change the status of the order as well if the Online Store Customer Account is additionally connected to the project. The list of statuses can be edited in a separate Orders section.
Lead details window: the "Order status" dropdown list with options "Processing", "In transit", "Completed", "Canceled", and "Edit".
In the upper right corner of the detailed view of the lead, you can add a note with important information. This information will be available to you and all project collaborators who have access to Leads.
Lead details window: the "NOTE" section in the upper right column above "PAYMENT".
To submit a comment for the order, open the lead and find the Comment to the order field. Write a message for the buyer and it will be displayed in their personal account.
The Comment to the order field will be displayed in the lead in the case if the Online Store Customer Account is connected to the project and the user was logged in when placing the order.
In the lead details window: the "ORDER COMMENT" section in the right-hand panel.
The message will be displayed in the Comment field. The buyer will be notified by email of the comment submitted for them in the store as well.
Customer account page: the "COMMENT" section under the latest order details.
In the lower right corner, the system data of the lead are available. In addition to the link to the page, the block ID, and IP address, the information on the status of the lead submission to all connected integrations is displayed here.
In the lead details: the "SYSTEM DETAILS" section displaying "Source page:", "Form name:", "Block ID:", "Status:", "IP:", and "Integrations:".
To copy the buyer’s contacts from the order card, hover over the contact you need and click on the icon — the data will be copied to the clipboard. You can copy the contacts both within the lead card itself and in the general list of leads.
Spam and Error log
In the upper right corner of the leads interface, the tabs with the error log and leads that have been marked as Spam are available.
Leads from forms: "Spam" and "Error log" tabs in the top right corner.
The "Error log" displays all the errors that occurred during the submission of leads, as well as errors of services connected to leads (delivery, payment systems, catalog errors). Here, you can see what happened and do actions to solve the problem, for example, if it occurred on the side of a third-party service.

You can read more about errors and methods to solve them in the How to Avoid Errors in Data Capture Forms article.
Error log in Leads from forms: table showing failed form submissions with details under Date, Module, Service, Submission, and Error columns.
In Spam, all leads that have been marked as "Spam" by you or the automated system are displayed.
"Spam" tab in "Leads from forms" with a list of filtered entries and "Not spam" buttons next to each lead.
To remove a lead from "Spam," click the "Not spam" button, and it will be restored to the "Leads" section.
Leads from forms, Spam: the "Not spam" button next to a lead entry in the list.
Actions with leads
Actions with leads are available in the dropdown menu in the detailed view of the lead and in the context menu when clicking in the list. You can open the lead in a new tab for convenience, print it, copy the text of the lead to the clipboard in Markdown format, mark the lead with a color or as unread, as well as mark it as spam or delete it.
Leads from forms: context menu opened for a lead with options to highlight, mark as unread, print, mark as spam, and delete.
Lead details window: the "Lead actions" dropdown menu in the upper-right corner.
Printing a lead
To print the lead, click on the corresponding option in "Lead actions" in the lead card or in the context menu in the list.
Lead card details: the "Print" option in the "Lead actions" drop-down menu.
The lead card will switch to print mode, and you can print the lead or save it as a PDF.
Configuring field visibility in the list
You can configure the fields' order in the list or add new ones with the help of the "Fields" panel displayed in the upper right corner of the Leads.
Leads from forms: "Fields" dropdown menu in the top-right toolbar.
With this panel, you can change the order by dragging elements in the list of visible fields in the table, and you can add a new one from the list of fields you created in the form or system fields (source page, sending status, form name).
In the "Leads from forms" section, the "Fields" dropdown menu displaying options under "VISIBLE FIELDS IN THE TABLE" and "ADD FIELD".
To delete or hide a field, click the corresponding icon beside the field.
In the Leads table: the eye icon next to "Email" in the "Fields" dropdown menu.
Labels for leads
You can create your own label system to highlight the leads with these labels for convenience. For example, to highlight the leads that are processed.

To create your labels list for leads, go to the Labels panel in the right upper menu at the top.
Leads from forms: "Labels" dropdown menu above the leads table in the top right corner.
Create several labels that suit best for your tasks. Then you can use them to label leads both in the list and in the lead card, as well as sort the leads using labels by selecting these in the labels panel.
Highlighting leads with color
For convenience, you can highlight a lead with color, this can be done using two options: from the context menu, by clicking on the dot beside the lead date, and in the lead card. Highlighting with a color is also helpful for featuring the leads for yourself — for example, to avoid forgetting about an important or out-of-date lead.
Leads from forms: the star rating icon and its color options menu next to a lead entry in the table.
Searching for leads
To find the lead by a keyword, phone number, email, or other data, click on the Search.
Leads from forms: "Search" button in the upper-right corner of the table.
Enter a keyword for searching. Additionally, you can select a specific search area: select all fields or some specific fields. To do this, click on the filter icon beside the Search button and select the fields you need from the list.
Leads from forms: the "Enter query" search bar and the fields filter icon in the upper right corner.
Beside keywords, you can search leads by payment and delivery statuses, promo codes' and payment systems' titles.
Exporting leads
To export leads, click on the corresponding option in the right menu at the top.
In the "Leads from forms" section: the "Export" button in the upper-right corner above the table.
You can select the period for exporting all leads, but no longer than the storage period that is specified in your "General form settings". The leads are exported in the CSV format file that can be opened in any spreadsheet editors including Excel.
Made on
Tilda