How To Create & Set Up Facebook Pixel

Facebook Pixel is a web-based tool that allows you to track users' behavior on your website, analyze their targeted actions, and create audiences that most closely match your advertising campaign.

Setting up FB pixel in page HTML code

Adding a Pixel ID in the Site Settings or FB Pixel HTML code

1

Go to Facebook Ads Manager → Menu → Measure and Report → Pixels.

In Facebook Ads Manager menu: "Pixels" under the "Measure & Report" section.

2

In Facebook Events Manager: the "Create a Pixel" button at the bottom of the page.

Click on Create a Pixel.

3

Choose a name and click on Create.

In Facebook Events Manager: the "Create" button in the bottom right corner of the "Create a Facebook Pixel" pop-up window.

4

Select "Manually Install the Code Yourself."

In the Facebook Events Manager modal "Install Your Pixel Code": the "Manually Install the Code Yourself" option.

5

Copy the code on the second list item.

In Facebook Events Manager, the "Install Pixel Code" window with the pixel code block to copy and the "Continue" button at the bottom.

On Tilda, go to the Site Settings → More → HTML code for the head section → Edit Code.

In Site Settings > "Insert code": the "Edit code" button under "HTML CODE FOR THE HEAD SECTION".

Paste the code you've copied before, click on Save, and republish all the pages.

Edit code inside HEAD tag screen: the code editor field with tracking code and the "Save" button in the upper-right corner.

All done!

Using Facebook API Conversions

Conversions API is a server-side method of sending events to the Facebook Pixel. The pixel receives data about submissions from forms (Lead event) and payments from the shopping cart (Purchase event).

To get started, go to the Event Manager tool in the right-hand menu of Facebook Business Suite.

In Facebook Business Suite: "Events Manager" in the "More Tools" menu on the left.

Click the "Connect Data Source" button and select the "Web" category.

In Facebook Events Manager: the "Connect a New Data Source" pop-up window with the selected "Web" option and the "Connect" button.

Select the "API Conversions" connection method.

In Facebook Events Manager: the "Set up Web Events" window with the "Conversions API" option selected, and the "Connect" button in the bottom right corner.

Add a pixel name and click the "Continue" button.

In Facebook Events Manager, the "Set up Web Events With the Conversions API" window with the "Name Your Pixel" field and the "Continue" button.

Go to Pixel Settings. Pixel ID will be indicated here — you will need it for integration.

In Facebook Events Manager: the "Settings" tab of a pixel, showing the "Conversions API" section with options to set up manually or through a partner.

Scroll down through the Pixel settings and reach the API Conversions section. Click the "Generate Access Token" link and copy it to the document or note.

In Facebook Events Manager: the "Settings" tab in the pixel settings under "Data Sources".

In Meta Events Manager, the "Copy Code to Clipboard" option on the generated access token field under the "Conversions API" section in the "Settings" tab.

Go to Site Settings → Forms → Facebook Conversion API.

The "Facebook" option under "OTHER" in the form services list.

Insert the pixel ID and the access token in the corresponding fields and save the changes. Once connected, one Lead test event from the tilda.cc domain will be sent to the pixel.

Data collection setup: Facebook Conversion page with filled "PIXEL ID" and "ACCESS TOKEN FOR API CONVERSION" fields and the "Add" button below.

Go to the Content of the form whose data you want to send and check the Facebook Conversion API Data Receiver checkbox.

Block Content panel: the "FBCONVERSION: FB PIXEL" checkbox under "CONNECTED SERVICES:" in the "FORM DATA RECEIVER" section.

After submitting data from a form, the event will appear on the Pixel Overview page. Events sent through the Conversions API will be marked as sent through the server connection method.