How Tilda Works
Create a New Page
Copy a Page
Transfer a Page
Buy a Domain Name
Connect a Domain Name
Set up DNS
Troubleshooting Custom Domain Errors
Header and Footer
Set Website Fonts
Free tilda.ws Subdomain
Set Color Preferences
Create URL Redirects
Set Up HTTPS
Add a Navigation Menu
Anchors and Internal Links
Viewing on Mobile Devices
Embed HTML Code
Add Google Maps
Create Multilingual Websites
Prepare Images for Publishing Online
Pitch a Cover
Non-Breaking Space & Soft Hyphen
Add a Feedback Widget
Preview on Facebook
Add a Comment Section
Embed Instagram Feed
List of Posts or Index Page
Online store and payments
Online Store and Payments Processing
Add Products to an Online Store
Set Up a Shopping Cart
Direct Sale of Products
Assign a Payment System
Set up Stripe
Set up PayPal
Set Up 2Checkout
Send Order Notifications
Sell without an Online Payment System
Selling a Single Product
Add Product Variants
Create a Promo Code (Discount)
Set Up Data Capture Forms
Data Capture Forms
Avoid errors in the forms
Track Website Statistics
Google Tag Manager
Submit Goal Completion Rates
Promote Your Website Online
Create a Custom Block
Keyboard Shortcuts List
Import from Figma
Email campaign builder
Create, Edit, and Send Emails
Plans and billing
Pricing and Payment
Cancel Automatic Subscription Renewal
Upgrade to Tilda Business Plan
Embed HTML Code
TILDA HELP CENTER
How To Create & Set Up Facebook Pixel
Facebook Pixel is a web-based tool that allows you to track users' behavior on your website, analyze their targeted actions, and create audiences that most closely match your advertising campaign.
Setting up FB pixel in page HTML code
Adding a Pixel ID in the Site Settings or FB Pixel HTML code
Facebook API Conversions
Sending web events from Tilda server after form or cart submission
Go to Facebook Ads Manager → Menu → Measure and Report → Pixels.
Click on Create a Pixel.
Choose a name and click on Create.
Select "Manually Install the Code Yourself."
Copy the code on the second list item.
On Tilda, go to the Site Settings → More → HTML code for the head section → Edit Code.
Paste the code you've copied before, click on Save, and republish all the pages.
Using Facebook API Conversions
Conversions API is a server-side method of sending events to the Facebook Pixel. The pixel receives data about submissions from forms (Lead event) and payments from the shopping cart (Purchase event).
To get started, go to the Event Manager tool in the right-hand menu of Facebook Business Suite.
Click the "Connect Data Source" button and select the "Web" category.
Select the "API Conversions" connection method.
Add a pixel name and click the "Continue" button.
Go to Pixel Settings. Pixel ID will be indicated here — you will need it for integration.
Scroll down through the Pixel settings and reach the API Conversions section. Click the "Generate Access Token" link and copy it to the document or note.
Go to Site Settings → Forms → Facebook Conversion API.
Insert the pixel ID and the access token in the corresponding fields and save the changes. Once connected, one Lead test event from the tilda.cc domain will be sent to the pixel.
Go to the Content of the form whose data you want to send and check the Facebook Conversion API Data Receiver checkbox.
After submitting data from a form, the event will appear on the Pixel Overview page. Events sent through the Conversions API will be marked as sent through the server connection method.